ABSTRACT: Corporate environmental behavior is often viewed as an altruistic initiative, yet companies remain skeptical of its ability to enhance their internal value. Abundant material living conditions, the dynamics of corporate organizations, and the ease of job changes have made it easier for employees to think about the value and meaning of work itself. Drawing on the theory of social identity, the current study explores whether and how employee perceived corporate environmental behavior (CEB) affects the realization of its intrinsic value. Considering employee’s organizational citizenship behavior (OCB) as a direct agent for corporate intrinsic value, the current study focuses on the work meaning and person-organization value fit (P-O value fit) as the mediator and moderator, and constructs a theoretical model of perceived CEB and OCB. After analyzing the 249 samples collected in the questionnaire, we found that perceived CEB positively influenced OCB through the work meaning, and this positive effect was strengthened with a higher P-O value fit. These findings indicate that in the process of motivating employees to implement OCB, corporate should attach importance to the internal driving role of work meaning and the boundary-spanning roles of P-O value fit, to further enhance corporate internal value and correct manager’s cognition deviation on the value of CEB.

 

corporate environmental behavior,organizational citizenship behavior,work meaning,person-organization value fit,internal value